Step 00 · Setup
Partner information
Fill in the partner details. All GEO content below auto-populates from these fields.
Page 01 · Homepage
Homepage — answer-first hero paragraph
The most important 150 words on the entire site. AI extracts the opening paragraph. It must directly answer the primary query without any preamble.
✦ GEO rule: answer in the first sentence. Never "welcome to" or "established in". Answer the question travellers ask AI.
1.1
H1 tag — the question travellers ask AI, answered as a headline
Required
Format: "[Business name] — [Primary service] in [Location]". Must contain the primary keyword phrase exactly as travellers type it into AI. No clever wordplay. No taglines. Just the answer.
1.2
Answer-first paragraph (150 words) — the GEO anchor
Required
This paragraph IS what AI cites. Structure: [Business name] + [does what] + [for whom] + [where] + [key differentiators] + [price signal] + [call to action]. Write it as if answering "who does [service] in [location]?" directly. No "we" to start. Start with the business name.
0 words
Target: 120–160 words
1.3
Meta title (60 chars max)
Required
Format: "[Primary keyword phrase] | [Business name]". E.g. "Airport Transfers Nadi Fiji | Nadi Airport Transfers". Contains exact query phrase. Under 60 characters.
0 / 60 chars
1.4
Meta description (160 chars max)
Required
Must answer "what does this business do?" in one sentence. Include location, primary service, price signal, and a call to action. AI reads meta descriptions as source material.
0 / 160 chars
1.5
3 question-style H2 subheadings
Required
AI uses H2 headings to understand page structure and extract answers. Format each as a question travellers actually ask. E.g. "How much does an airport transfer cost in Fiji?" not "Our Services".
Page 02 · About
About page — E-E-A-T signals
AI models weight Experience, Expertise, Authoritativeness, and Trustworthiness. The About page must answer "why should I trust this business?" explicitly.
✦ GEO rule: About pages must answer "who runs this business, how long, and why are they the best?" in the first paragraph.
2.1Opening paragraph — authority statement (100 words)Required
Start with: "[Business name] has been [operating/serving] [location] since [year]." Then: team size, vehicles/facilities, certifications, affiliations. AI uses this to assess authority. Specific numbers beat vague claims — "fleet of 12 air-conditioned vehicles" beats "modern fleet".
0 wordsTarget: 80–120 words
2.2Trust signals — specific facts AI can extractRequired
List 4–6 specific, verifiable facts. Numbers, certifications, affiliations, awards. Vague claims are ignored by AI. "Tourism Fiji registered operator" is citable. "Quality service" is not.
2.3Team / ownership — humanises for AI trust signalsOptional
AI rewards pages with named, real people. First name + role + years experience. Don't need full names or photos — "Led by Mosese, a Nadi native with 15 years in tourism" is sufficient and highly citable.
Page 03 · Services
Services page — structured for AI extraction
AI pulls service information to answer "what services does X offer?" and "how much does X cost?". Flat, clear, structured content wins every time.
✦ GEO rule: Every service needs its own H3 heading phrased as a question or outcome. Never just list service names.
3.1Service 1 — name, description, priceRequired
H3 format: "What does [service 1] include?" or "[Service 1] — [location] transfers". Then: 2–3 sentence description including what's included, who it's for, and the price. Specific pricing dramatically increases AI citation rate.
3.2Service 2 — name, description, priceRequired
3.3Service 3 — name, description, priceOptional
3.4Pricing table — structured for AI extractionRequired
Flat-rate pricing tables are the single highest-value GEO element on a services page. AI extracts pricing data to answer cost queries directly. Include destination, vehicle type, and price per transfer or per person.
Page 04 · FAQ
FAQ page — the highest-value GEO page
Princeton GEO research: FAQPage schema with 5+ questions gives a 41% citation lift. This single page is worth more for AI visibility than any other content investment.
Critical: Questions must match exactly what travellers type into ChatGPT and Perplexity. Copy the exact phrasing from the AI query research in your partner brief. Each answer must be 50–150 words — self-contained and complete.
Q1Primary AI query questionRequired
This must be the #1 question travellers ask AI about this type of business. Usually: "Who does [service] in [location]?" or "Is there a [service] in [location]?"
0 wordsTarget: 50–150 words
Q2Price query questionRequired
"How much does [service] cost in [location]?" — pricing queries are the second most common AI question for local services. Answer must include specific numbers.
0 wordsTarget: 50–150 words
Q3Logistics/how-it-works questionRequired
0 wordsTarget: 50–150 words
Q4Trust/safety questionRequired
0 wordsTarget: 50–150 words
Q5Availability/hours questionRequired
0 wordsTarget: 50–150 words
Page 05 · Contact
Contact / Location page — NAP consistency
NAP = Name, Address, Phone. Must be 100% identical across website, Google Business Profile, and all online mentions. Any inconsistency reduces AI citation confidence.
✦ GEO rule: NAP must appear as plain HTML text — not an image, not in a graphic. AI crawlers cannot read images.
5.1NAP block — exact text to use on every pageRequired
This exact text must appear verbatim on the Contact page, in the footer of every page, and match your Google Business Profile exactly. Copy-paste from here — do not retype.
Fill partner info on page 00 to auto-generate NAP block...
5.2Location description paragraph — for AI geo-targetingRequired
AI uses location content to answer "is there a [service] near [location]?" Write 2–3 sentences describing physical location and service radius. Include landmark references — AI uses these for location-based queries.
5.3robots.txt update — allow AI crawlersRequired
Add these lines to robots.txt to ensure GPTBot, ClaudeBot, and PerplexityBot can index the site. Without this, AI platforms cannot crawl or cite the content.
User-agent: GPTBot Allow: / User-agent: ClaudeBot Allow: / User-agent: PerplexityBot Allow: / User-agent: GoogleBot Allow: /
Page 06 · Schema
JSON-LD structured data — auto-generated
Two schema blocks auto-generated from partner info. Copy and paste into the <head> of every page. This is the single highest-leverage GEO technical action.
6.1LocalBusiness schema — goes in <head> of every pageRequired
Generate from partner info on page 00...
6.2FAQPage schema — goes in <head> of FAQ page onlyRequired
Complete FAQ answers on page 04 to generate...
6.3llms.txt — new AI crawler standardRecommended
Place this file at /llms.txt on the partner's domain. It tells AI models how to understand and describe the business. Growing standard adopted by major AI platforms in 2026.
Generate from partner info on page 00...
Page 07 · Checklist
GEO compliance checklist
Every Growth tier partner must pass all Required items before going live. Tick each as you complete it. This becomes your delivery sign-off document.
Page 08 · Export
Full GEO content export
All content compiled into a single document. Copy to a Google Doc, send to the partner for approval, then implement page by page.
Click Generate Export below to compile all content...